Best AI Visibility Tools in 2026: 8 Compared by Price

What does a good AI visibility tool do?

Three things. It runs your own prompts on live AI engines. It stores each answer. It shows if your brand is named, and which pages are cited.

Which one fits? Depends on the job. Eight are compared here.

These aren't Google rank trackers. They aren't content writers either.

Google still matters. But buyers also ask chat engines for a shortlist. Missing from that answer? You never get the click.

The trap in this market: a "from $29" price hides the prompt limit, the engine list and the trial.

So I compare the eight on what it costs to track 50 prompts.

I build AI SEO Tracker. So it comes first, and I say where it falls short.

Prices and limits come from the vendors' own pages, read on 2 and 3 October 2026. Where a figure comes from elsewhere, I say so.

How I picked these AI visibility tools

Visibility trackers only.

No Surfer. No Jasper. No keyword suites dressed up as GEO.

I grouped the eight by the job they do. Not by hype.

The same names recur in the roundups that rank for this topic. I kept a tool if it did at least one of these:

1. Queries live engines on prompts you choose. Not only a static score.
2. Shows citations. Not just a yes/no mention.
3. Names competitors in the same answers.
4. Publishes engines and limits without a sales call.

I dropped content optimizers, AI writers, and "GEO scores" that never ask ChatGPT anything.

(Zapier's roundup covers ZipTie, Similarweb and Clearscope. They're not here.)

Quick comparison

Checked on vendor pricing pages, 2 October 2026. Prices move.

Two notes on sources:

• Peec: its page draws prices with a script. The $95 also matches Zapier, Semrush and SE Ranking.
• Semrush: the $99 is on its AI Visibility pricing page, per domain, billed annually.

What 50 prompts cost

A starting price hides the prompt cap.

So this table shows the cheapest plan I found that holds 50 prompts. And the engines it covers.

(The sums are mine. And it's not like for like: the $49 report is one week of daily scans. The rest are monthly plans.)

Need Copilot?

• Included: AI SEO Tracker, Otterly.AI, Scrunch Core.
• Listed: Peec AI, Ahrefs, Rankscale.
• Enterprise only: Profound. Not on the trial.
• Not named: Semrush's own engine list.

(For Bing and Copilot rank tracking: best rank tracking tools.)

Need Gemini?

• Included: AI SEO Tracker, Semrush, Ahrefs, Rankscale, Profound's trial.
• Listed: Peec AI.
• Extra: Otterly.AI. $9/mo on Lite, $59/mo on Standard, $149/mo on Premium. So 50 prompts with Gemini is $248/mo.
• Not included: Scrunch Core.

Cited sources? All eight list citations or cited sources. That doesn't separate them. The prompt cap, the engine list and the meter do.

Prompt volume? It estimates how often people ask something.

• Semrush sells a database of 289M+ prompts.
• Profound has Prompt Volumes (5 searches on the trial).
• Peec scores demand from 1 to 5.
• Ahrefs weights impressions by search volume.

Position Digital says no tool can yet see real user prompts. So read all four as estimates.

More trackers: AI mention trackers compared covers 11.

1. AI SEO Tracker

Best for: Seeing who gets cited, which URLs the models use, and what to fix next
Price: $49 one-time report, then Basic $79/mo or Pro $199/mo
Free option: One check in ChatGPT with the AI Visibility Checker. No free scan and no free trial. Start the audit, review the suggested prompts, then pay.

Mine. Weigh it accordingly.

AI SEO Tracker is built for one job: track citations and show the pages that win them.

One scan covers ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews.

The $49 audit:

• Writes up to 50 prompts from your site.
• Runs a 7-day scan week.
• Keeps permanent read access.

After day 7, new scans stop unless you subscribe.

The plans:

• Basic: $79/mo. 50 prompts, 1 brand. Weekly.
• Pro: $199/mo. 500 prompts, unlimited brands, teammate access.

Page Inspector sits on the higher plan. Agents can connect over MCP with OAuth. No API keys.

Use it when: you need a named shortlist of missing prompts, competitor gaps and cited sources. Then a page-level next step. Pair it with LLM SEO work, not with a content spinner.

Skip it when: you need 10+ engines, SOC 2 paperwork, or a 400 million+ prompt research index.

Trade-off: no free full scan. It doesn't scan Google AI Mode, Claude, Grok, DeepSeek or Meta AI. Five engines. Rankscale says 17+.

2. Profound

Best for: Enterprise teams that want up to nine engines, prompt volumes and SOC 2
Price: Free trial, then custom Enterprise pricing
Free option: Yes. A 7-day trial of 50 prompts, on a fixed prompt set.

Profound is an enterprise analytics product.

Answer engine insights. Prompt volumes. Agent analytics. AI agents that run on credits.

Enterprise tracks up to nine engines. It adds custom prompts, all-time history, CSV and JSON exports, an API, SSO and SOC 2.

Careful with old price lists. Semrush's list still shows a $99 Starter (ChatGPT only) and a $399 Growth plan. Profound's pricing page shows only Trial and Enterprise for brands.

Use it when: you have an analyst, a compliance checklist, and budget for a demo cycle.

Skip it when: you want a $49 snapshot this afternoon.

Trade-off: ongoing tracking, custom prompts and exports need a custom quote.

3. Peec AI

Best for: Marketing teams that want visibility, position, and sentiment per prompt
Price: Starter $95/mo (50 prompts), Pro $245/mo (150), Advanced $495/mo (350). Each tracks 3 models you choose
Free option: Free trial. The pricing page does not state the length.

Semrush's roundup calls Peec the mid-market pick. Zapier says enterprise teams and agencies. Frase says large prompt sets.

You pick the models. You upload prompts. You get three numbers: visibility, position, sentiment.

Source analytics show which domains and URLs the models cite.

Starter's model list names ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Check that your engine is on it.

Use it when: you already know the prompts and want a clean daily chart.

Skip it when: you need the tool to tell you which page to rewrite.

Trade-off: Zapier's review says Peec lacks trend data and AI crawler insights. And baseline plans track only three models.

4. Otterly.AI

Best for: Small teams that want daily mention tracking without an enterprise contract
Price: Lite $29/mo (15 prompts), Standard $189/mo (100), Premium $489/mo (400)
Free option: Free trial for new users. The pricing page does not state the length.

Otterly is the budget pick in the Zapier and Semrush roundups.

Lite tracks ChatGPT, Perplexity, AI Overviews and Copilot. Daily.

Gemini, Claude and AI Mode are add-ons.

You also get a GEO URL audit. And unlimited team members on all plans. That's the agency-friendly bit.

Fifteen prompts on Lite run out fast.

Use it when: you need a cheap daily pulse on a handful of commercial prompts.

Skip it when: Gemini is a must-have on day one. Or you need 50 prompts for under $189 a month.

Trade-off: Lite stops at 15 prompts and leaves Gemini out.

5. Semrush AI Toolkit

Best for: Teams that already live in Semrush
Price: AI Visibility from $99/mo per domain, billed annually. The Starter SEO and AI Search bundle is $199/mo
Free option: A $0 Free plan with one demo project.

Semrush's own listicle ranks itself first. Expected.

The toolkit is still a real product. Prompt research. Mention and citation tracking. Brand performance. Sentiment. And a path into the rest of Semrush (site audit, content, backlinks).

You pay per domain.

• The $99 Base plan: 25 custom prompts, 1 domain. Its page lists ChatGPT, Google AI, Gemini and Perplexity.
• The $199 Starter bundle: 50 prompts daily, 1 domain.

Use it when: SEO, PPC and AI visibility already share one login.

Skip it when: you don't already pay for Semrush.

Trade-off: 25 prompts on the $99 plan. If you only need AI mentions, you're buying a suite module.

6. Ahrefs Brand Radar

Best for: Directional share of AI mentions on search-backed prompts
Price: Brand Radar AI from $199/mo. Custom prompt packages: Basic $50/mo, Growth $100/mo, Scale $250/mo
Free option: A free AI Visibility Checker preview. Paid Ahrefs plans include 5 to 20 custom prompts.

Brand Radar is two products.

The index. It seeds prompts from real search demand. Then reports share of mentions and citations across AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot and Gemini.

Custom prompts. The ones you define. Refreshed daily, weekly or monthly. With Claude added.

The index answers: "Where do we show up across millions of prompts?"

Custom prompts answer: "Did we appear for these 40 buyer queries this week?"

Use it when: you already pay for Ahrefs and want a market-level read.

Skip it when: you want a fixed price across five engines and no check counting. Ahrefs bills by the check and charges for overage.

Trade-off: checks are the meter. One prompt on one platform in one location is one check. Claude costs 8 per update.

7. Rankscale

Best for: Credit-based runs across a long model list
Price: Pro $99/mo (1,200 credits). Essentials starts at $17/mo, yearly billing only ($204 a year)
Free option: "Try Pro free for 7 days"

Rankscale sells credits. Not a hard prompt cap.

• One engine answer costs a fraction of a credit. Typically 0.25.
• Unused credits roll over. Up to 2x or 3x the monthly allocation, depending on the plan.
• Pro's 1,200 credits are up to 4,800 answers a month.

Model coverage is the selling point. Pro includes Claude, DeepSeek, Mistral and Copilot, as well as the main engines.

Search terms are unlimited. Credits are the limit.

Use it when: you want many models and a variable monthly volume.

Skip it when: you want one stable weekly report for one brand.

Trade-off: the cost depends on how many engines each prompt runs on. You do the credit sum yourself.

8. Scrunch AI

Best for: How AI agents and crawlers see your site, plus mention tracking
Price: Core $250/mo: 125 prompts, 5,000 responses a month. Enterprise is custom
Free option: 7-day free trial of Core

Scrunch sits at the enterprise end. But Core is self-serve.

Core: four engines. ChatGPT, Perplexity, Google AI Overviews and Copilot. You get citations and sources, sentiment, and AI agent and bot traffic.

Enterprise: nine engines. Adds Claude, Gemini, Meta AI, Google AI Mode and Grok. Plus the API and SAML SSO.

If your problem is how agents and crawlers reach the site, this is closer to Botify than to a $29 tracker.

Use it when: the site itself is the bottleneck. Not the prompt list.

Skip it when: you need a cheap first measurement.

Trade-off: Core is four engines, one country and one persona. No API or MCP access.

What these tools measure (and what they do not)

A visibility tracker answers three questions:

1. Did the model name you?
2. Did it link you?
3. Which URL did it trust instead?

It doesn't replace traditional SEO. It doesn't write the comparison page that gets you into ChatGPT.

Generative engine optimization is the content work. The tracker is the scoreboard.

A single rank is noise.

SparkToro's January 2026 study had 600 volunteers run 12 prompts through ChatGPT, Claude and Google's AI. 2,961 runs in all.

• The same list of brands in two answers: less than 1 time in 100.
• The same order: about 1 time in 1,000.

Its author wrote that the percent of runs that name you is probably a reasonable metric.

So ask two things of any tracker. Does it run each prompt more than once? Does it store the full answer text?

Engines disagree.

Our leaderboard scan for "best SEO tool" (24 September 2026):

• ChatGPT: Ahrefs first.
• Perplexity, AI Overviews, Copilot: Semrush first.
• Gemini: Yoast SEO first.

Lists are what the engines read.

Across the 343 questions on the leaderboard, listicles are 77% of cited pages. That's why getting named in roundups matters.

One more rule. Pick one tracker and watch its trend. Don't mix one tool's percent with another's rank.

Free ways to test before you pay

AI SEO Tracker has no free scan and no free trial. The report is $49 once.

The free routes at the others:

• Profound: 50 prompts daily for 7 days. On ChatGPT, Gemini and AI Overviews. You can't customize the prompts.
• Scrunch AI and Rankscale: a 7-day trial each. Both plans include Copilot.
• Semrush: a $0 Free plan with one demo project.
• Otterly.AI and Peec AI: a free trial each. Neither page states the length. Otterly's plans include Copilot.
• Ahrefs: a free AI Visibility Checker preview.

Or do it by hand. Run 10 buyer prompts in each engine. Paste the answers into a sheet. To test one question first, use our free AI Visibility Checker (ChatGPT only).

It's free. And it's the best way to judge any trial. The method: how to measure AI brand visibility.

How to choose

One last test.

Run the same 10 commercial prompts in two tools. Once.

They disagree on three or more? Trust the one that stores the full answer text.

FAQ

What is the best AI visibility tool in 2026?

No single winner.

• Citations plus sources on five engines: AI SEO Tracker.
• Lowest daily price: Otterly.AI.
• Prompt charts: Peec AI.
• Enterprise controls: Profound or Scrunch.
• A suite you already pay for: Semrush or Ahrefs.

Are AI visibility tools the same as SEO tools?

No.

SEO tools track Google positions, links and crawls. AI visibility tools track if chat engines and AI Overviews mention you.

You still need both. See best AI SEO tools for the rest of the stack.

Do I need to track every AI engine?

Track the ones your buyers use.

For most B2B and consumer brands: ChatGPT, Google AI Overviews, Perplexity, Gemini and Copilot. AI SEO Tracker scans those five.

It doesn't scan Google AI Mode, Claude, Grok, DeepSeek or Meta AI.

How accurate are AI visibility tools?

No tool can give you one true rank.

SparkToro found that two answers to the same prompt gave the same brand list less than 1 time in 100.

Trust the share of runs that name you. And pick a tracker that stores the full answer text.

How often should I scan?

Weekly is enough for most brands. Daily helps during a launch or a PR hit.

The $49 AI SEO Tracker audit is a 7-day scan week. Subscriptions rescan on a weekly cadence.

How do I see my AI visibility today?

Ask ChatGPT, Perplexity, Gemini and Copilot ten buyer questions.

Mark three things: are you named? Linked? Listed above competitors?

The free ways to test section has the details. A trial is faster.

How do I increase my AI visibility?

Get named on the pages that AI engines already cite. A tracker lists those sources for each prompt.

Read how to get cited in AI answers. Then check how AI reads your own pages with the free Page Inspector.

Start the audit to see the prompts we suggest. Buy the report when they look right.