Compare 8 AI visibility tools that track ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews. See engines, jobs, and who each tracker is for.
An AI visibility tool tracks whether ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews name your brand. It is not a Google rank tracker. It is not a content writer.
Google still matters. Buyers also ask chat engines for a shortlist. If you are missing from that answer, you never get the click.
This list covers visibility trackers only. No Surfer. No Jasper. No keyword suites dressed up as GEO. I grouped the eight by the job they do, not by hype.
Does AI name you?
See if AI mentions your brand. Then get the pages to fix.
Dozens of pages now rank for best AI search engine visibility tools. Zapier, Ahrefs, Semrush, and Frase all shortlist the same names: Profound, Peec AI, Otterly.AI, Semrush AI Toolkit, Ahrefs Brand Radar.
I kept a tool if it did at least one of these:
I dropped content optimizers, AI writers, and "GEO scores" that never ask ChatGPT anything.
| Tool | Best for | Engines (claimed) | Entry | Free option? |
|---|---|---|---|---|
| AI SEO Tracker | Citations plus cited sources, then an action plan | ChatGPT, Perplexity, Gemini, Copilot, AI Overviews | $49 audit, then $79/mo | Preview 3 sample prompts on the homepage. No free full scan. |
| Profound | Enterprise analytics and prompt volume | Broad set on higher plans | Check their site | Demo, not a full trial |
| Peec AI | Visibility, position, sentiment per prompt | ChatGPT, Perplexity, Gemini, Copilot, others by plan | From about €89/mo (check their site) | Trial on some plans |
| Otterly.AI | Cheap daily mention tracking | ChatGPT, Perplexity, AI Overviews, Copilot; Gemini as add-on | From $29/mo | Trial |
| Semrush AI Toolkit | Teams already in Semrush | ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode | $99/mo per domain | Semrush trial |
| Ahrefs Brand Radar | Search-backed prompt indexes | AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini | Add-on from $199/mo per AI index | Ahrefs Webmaster Tools for site data, not full Brand Radar |
| Rankscale | Credit-based multi-model runs | Many LLMs including Overviews | Check their site | No public free scan I could verify |
| Scrunch AI | Site readiness for AI agents | ChatGPT, Claude, Gemini, Perplexity, others | Check their site | Demo |
Prices move. Confirm the current plan on each vendor page before you buy.
Best for: Seeing who gets cited, which URLs the models use, and what to fix next
Starting price: $49 one-time audit, then $79/mo
Free plan: No. Type a domain at aiseotracker.com, preview three sample prompts, then pay.
AI SEO Tracker is built for one job: track citations and show the pages that win them.
You get ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews in one scan. The $49 audit writes up to 50 prompts from your site, runs a 7-day scan week, and keeps permanent read access. After day 7, new scans stop unless you subscribe.
Weekly plans start at $79/mo (50 prompts, 1 brand). Pro is $199/mo (500 prompts, unlimited brands, teammate access). Page Inspector sits on the higher plan.
Agents can connect over MCP with OAuth. No API keys.
Use it when: you need a named shortlist of missing prompts, competitor gaps, and cited sources, then a page-level next step. Pair it with LLM SEO work, not with a content spinner.
Skip it when: you need 10+ engines, SOC 2 paperwork, or a 263 million prompt research index.
Pros:
Cons:
Best for: Enterprise AEO teams that want depth, crawler data, and a large prompt graph
Starting price: A starter plan is published on some listicles around $99/mo. Full engine coverage sits on higher plans. Check their site.
Free plan: Demo, not a full self-serve trial
Profound shows up first in almost every 2026 listicle. Zapier picks it for enterprise. Semrush picks it for analyst workflows. Ahrefs lists it for scaled prompt tracking and ChatGPT Shopping.
The product is a measurement stack: conversation explorer, answer-engine insights, agent analytics, multi-region coverage. Starter plans often lock you to ChatGPT. Extra engines, APIs, and shopping views sit upmarket.
Use it when: you have an analyst, a compliance checklist, and budget for a demo cycle.
Skip it when: you want a $49 snapshot this afternoon.
Pros:
Cons:
Best for: Marketing teams that want visibility, position, and sentiment per prompt
Starting price: From about €89/mo. Semrush lists a $95/mo starter. Check their site.
Free plan: Trial on some plans
Peec is the mid-market default in Zapier, Semrush, and Frase roundups. You pick engines, upload prompts, and get three numbers: visibility, position, sentiment. Source analysis shows which domains the models cite.
Agencies get project tiers and pitch workspaces. Unlimited seats show up often in third-party reviews. Lower plans may cap you at three engines.
Use it when: you already know the prompts and want a clean daily chart.
Skip it when: you need the tool to tell you which page to rewrite.
Pros:
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Best for: Small teams that want daily mention tracking without an enterprise contract
Starting price: Lite from $29/mo (15 prompts)
Free plan: Trial
Otterly is the budget pick on Zapier, Semrush, and xSeek. Lite tracks ChatGPT, Perplexity, AI Overviews, and Copilot daily. Gemini, Claude, and AI Mode are add-ons.
You also get a GEO URL audit and keyword-to-prompt conversion. Unlimited team members on all plans is the agency-friendly bit. Fifteen prompts on Lite run out fast.
Use it when: you need a cheap daily pulse on a handful of commercial prompts.
Skip it when: Gemini is a must-have on day one, or you need 50+ prompts.
Pros:
Cons:
Best for: Teams that already live in Semrush
Starting price: $99/mo per domain (Semrush's own pricing page)
Free plan: Semrush trial
Semrush's own listicle ranks itself first. That is expected. The toolkit is still a real product: prompt research (they cite a 289 million prompt set), mention and citation tracking, brand performance, sentiment, and a path into the rest of Semrush (site audit, content, backlinks).
You pay per domain and per sub-user. If you only need AI mentions, you are buying a suite module.
Use it when: SEO, PPC, and AI visibility already share one login.
Skip it when: you do not already pay for Semrush.
Pros:
Cons:
Best for: Directional share of AI mentions on search-backed prompts
Starting price: Ahrefs Lite from $129/mo for search/web indexes. Each AI index from $199/mo. All indexes from $699/mo (Ahrefs, Feb 2026).
Free plan: Ahrefs Webmaster Tools covers your own site. Not full Brand Radar.
Brand Radar is not a 50-prompt tracker. It is an index. Ahrefs seeds prompts from real search demand, then reports share of mentions and citations across AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, and Gemini.
That answers a different question: "Where do we show up across millions of prompts?" not "Did we appear for these 40 buyer queries this week?"
Custom prompts exist now. They are not the whole product.
Use it when: you already pay for Ahrefs and want a market-level read.
Skip it when: you need a weekly client report on 50 named prompts for $79.
Pros:
Cons:
Best for: Credit-based runs across a long model list
Starting price: Check their site. Third-party lists cite low entry plans.
Free plan: None I could verify
Rankscale sells credits instead of a hard prompt cap. One credit is one model response. Unused credits often roll over. Model coverage is the selling point: ChatGPT, Perplexity, Gemini, Claude, Overviews, AI Mode, DeepSeek, Grok, Copilot, and more.
Ahrefs lists it as an SMB GEO toolkit with site audits. Treat published prices as stale until you open their pricing page.
Use it when: you want many models and a variable monthly volume.
Skip it when: you want one stable weekly report for one brand.
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Cons:
Best for: How AI agents and crawlers see your site, plus mention tracking
Starting price: Third-party lists often start around $250–$300/mo. Check their site.
Free plan: Demo
Scrunch sits in the enterprise column of Ahrefs, Zapier near-misses, and xSeek. You get persona-based answers, citation graphs, and a stronger "is the site readable by agents" story than most mention dashboards.
If your problem is bot access, JavaScript, and agent traffic, this is closer to Botify than to a $29 tracker.
Use it when: the site itself is the bottleneck, not the prompt list.
Skip it when: you need a cheap first measurement.
Pros:
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A visibility tracker answers three questions:
It does not replace traditional SEO. It does not write the comparison page that gets you into ChatGPT. Generative engine optimization is the content work. The tracker is the scoreboard.
Expect disagreement across tools. Same prompt, same day, different samples. Pick one tracker and watch the trend. Do not mix Profound's % with Otterly's index and call it science.
| If you need… | Start with |
|---|---|
| Citations, sources, and a $49 first read | AI SEO Tracker |
| Daily cheap monitoring | Otterly.AI |
| Prompt charts for a marketing team | Peec AI |
| You already pay Semrush | Semrush AI Toolkit |
| You already pay Ahrefs | Brand Radar |
| Enterprise analytics and compliance | Profound |
| Many models on credits | Rankscale |
| Agent/crawler diagnostics | Scrunch AI |
Run the same 10 commercial prompts in two tools once. If they disagree on three or more, trust the one that stores the full answer text.
There is no single winner. For citations plus sources on five engines, start with AI SEO Tracker. For enterprise prompt volume, look at Profound. For a $29 daily pulse, look at Otterly.AI. For a suite you already pay for, use Semrush or Ahrefs.
No. SEO tools track Google positions, links, and crawls. AI visibility tools track whether chat engines and AI Overviews mention you. You still need both. See best AI SEO tools for the rest of the stack.
Track the ones your buyers use. For most B2B and consumer brands that is ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot. Extra engines are useful only if you will act on them.
You can ask ChatGPT by hand and paste answers into a sheet. Mangools AI Search Grader and a few checkers give a one-shot score. A real prompt set across five engines is paid. AI SEO Tracker previews three sample prompts, then the audit is $49.
Weekly is enough for most brands. Daily helps during a launch or a PR hit. The $49 AI SEO Tracker audit is a 7-day scan week. Subscriptions rescan on a weekly cadence.
Type a domain on the homepage scan box if you want the three-prompt preview, then buy the report when the prompts look right.
ChatGPT
Perplexity
Claude
Grok
