Copilot SEO Trackers and AI Chatbot Visibility Tools (2026)

A Copilot SEO tracker runs your prompts in Microsoft Copilot. On a schedule.

It records two things. Does the answer name your brand? Which pages does it cite?

Most trackers do this for ChatGPT first. Copilot is where their coverage gets patchy.

Of the eight tools here:

• Five list Copilot among the engines they track. (xSeek only from its second plan.)
• One sells it as an add-on.
• One reserves it for Enterprise.
• One doesn't name it.

Coverage and prices come from each vendor's own page, read on 2 October 2026. Roundups disagree with those pages. So this post follows the vendor.

A note on words. ChatGPT, Gemini, Copilot and Perplexity are the chatbots. AI Overviews and AI Mode are Google's answer layers inside Search. Several of these tools track both.

How I picked these chatbot trackers

A tool made the list if it does two things:

• Queries at least two chat products. Not Overviews alone.
• Returns mention or citation data.

I favored ChatGPT + Gemini + Copilot + Perplexity. That's the buyer set for most English-language brands.

I build AI SEO Tracker. So it comes first, and I say where it falls short.

I cut:

• Overview-only rank trackers
• Content scores (Surfer, Clearscope) unless they also run chats
• "Ask ChatGPT yourself" spreadsheets, except as a footnote

Copilot coverage by tool

One question splits these tools.

Is Copilot in the plan you can afford?

This table follows each vendor's own pricing page.

Roundups don't always agree with these pages.

• Omnia's roundup says Copilot tracking on LLM Pulse needs the Enterprise plan. LLM Pulse's pricing page calls Copilot an optional paid add-on on every tier.
• Searchable ranks SE Visible among its Copilot trackers. But SE Visible's page lists ChatGPT, Gemini, AI Mode, Perplexity and AI Overview. No Copilot.

(Searchable dates its prices to February 2026. So some gaps may be age.)

Read the vendor page. Not a roundup. Including this one.

Which chatbots each tool covers

Perplexity? Six of the eight list it. Peec AI sells it as an add-on.

Gemini? Seven of the eight list it. xSeek only from its Growth plan. Peec AI as one of the three models you pick. Profound in its trial and on Enterprise. Otterly.AI charges extra.

The eight tools

AI SEO Tracker

Best for: 7 days of daily scans on ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews
Starting price: $49 one-time, then $79/mo
Free plan: No free scan or trial. Review the suggested prompts for free, then pay. The AI Visibility Checker asks ChatGPT one question for free.
Copilot: In the $49 report, Basic, and Pro

Mine. Weigh it accordingly.

AI SEO Tracker scans ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews.

Copilot and Gemini are in the $49 report. Not behind an add-on. Not behind an Enterprise plan.

The $49 report: up to 50 prompts, a 7-day scan week, competitor gaps, cited sources, and permanent read.

Weekly plans:

• Basic: $79/mo. 50 prompts, 1 brand.
• Pro: $199/mo. 500 prompts, unlimited brands, teammates.

MCP uses OAuth, no API keys. So an agent can list missing chat prompts. Page Inspector is on the higher plan.

Use it when: you need evidence per chatbot. Mentioned, missing, cited URL. Then fix the pages those chats already trust. See how to rank in ChatGPT.

Skip it when: you need Claude, Grok, DeepSeek, Meta AI or Google AI Mode. Or a free trial. Subscriptions rescan weekly, not as streaming chat logs.

Otterly.AI

Best for: Daily ChatGPT, Perplexity, and Copilot checks on a budget
Starting price: Lite $29/mo (15 prompts)
Free plan: Free trial for new users
Copilot: On every plan

Every plan lists ChatGPT, Google AI Overviews, Perplexity and MS Copilot. Tracked daily.

Claude, Google AI Mode and Gemini are extra add-ons.

• Standard: $189/mo for 100 prompts.
• Premium: $489/mo for 400.

Use it when: Copilot and ChatGPT are the two apps your buyers open.

Skip it when: Gemini must be in the sticker price.

Peec AI

Best for: Position-in-the-answer tracking across chats
Starting price: Starter $95/mo, 50 prompts
Free plan: Free trial offered on its pricing page
Copilot: One of six models. You pick three

Chatbot answers are short.

Being named third in a Copilot reply is different from being the first brand in ChatGPT.

Peec's position metric is built for that. And sentiment catches a chat that names you as the expensive or outdated option.

Starter, Pro and Advanced have 50, 150 and 350 prompts. Each lets you choose three of: ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI.

Perplexity is an add-on model.

Peec's docs say it collects answers by scraping the interface. Not through APIs.

Use it when: you report "share of chats" and "average position" to a CMO.

Skip it when: you need the raw cited URL list more than the %. Or Perplexity in the base plan.

Ahrefs Brand Radar

Best for: How often you appear in chatbot answers, at market scale
Starting price: Custom prompts from $50/mo. Brand Radar AI from $199/mo
Free plan: None for Brand Radar AI. Ahrefs says Custom Prompts are free on every paid Ahrefs plan from Lite up.
Copilot: Listed as a platform on its Brand Radar page

Brand Radar runs 449M+ prompts through AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini and Copilot. And stores the responses.

It reports mentions, citations and AI share of voice.

That's chatbot coverage with a search-demand prior. Category share. Not only the 40 prompts you guessed.

Use it when: leadership asks "are we in the ChatGPT conversation for this market?"

Skip it when: you want a flat per-prompt price. Ahrefs bills custom prompts by checks. One prompt on one platform in one location is one check.

LLM Pulse

Best for: Deep ChatGPT analytics, with Copilot as a paid extra
Starting price: 49 euros/mo weekly, 79 euros/mo daily (Starter, 50 prompts)
Free plan: 14-day trial on weekly plans, card required
Copilot: Paid add-on

Starter includes five models: ChatGPT, Perplexity, Google AI Mode, AI Overviews and Gemini.

Claude, Copilot, Grok and DeepSeek are optional paid add-ons. Extra models from 8 euros a month each.

It also has a Chrome extension, Query Detector. It captures web-search queries exposed in ChatGPT answers. Plus an MCP server.

Use it when: ChatGPT.com is the channel you will optimize first.

Skip it when: Copilot is the main work app for your buyers and you won't pay for the add-on.

Profound

Best for: Brands that need ChatGPT in depth, then more chatbots on Enterprise
Starting price: Free 7-day trial. Enterprise is custom, so ask sales
Free plan: Trial: 50 prompts, daily for 7 days, ChatGPT, Gemini, and AI Overviews
Copilot: Enterprise only

The pricing page shows two options.

Enterprise tracks up to nine answer engines: ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Anthropic Claude, Google AI Overviews and Exa Search.

It adds ChatGPT Shopping, SSO/SAML and SOC 2.

Your brief was "Gemini and Copilot too"? Plan on a demo and a quote.

Use it when: ChatGPT.com behavior, shopping and AI traffic analytics are the brief.

Skip it when: you needed five chatbots this week on a card.

xSeek

Best for: Chat visibility tied to a content action plan
Starting price: $249.99/mo (50 prompts, 1 site, unlimited users)
Free plan: None listed. The FAQ offers a 30-minute strategy call.
Copilot: Growth plan and up. Dimmed on the Starter card

Starter shows ChatGPT, xAI and Perplexity as active models.

AI Overview, Gemini, Claude, DeepSeek and Copilot appear dimmed on that card. And active on Growth.

So Copilot starts at Growth: $499.99/mo for 150 prompts and 3 sites.

Strategic onboarding is included on every plan. It maps gaps to content work and has a CLI for agents.

The floor is higher than Otterly or AI SEO Tracker.

Use it when: you will pay for the action plan and onboarding call.

Skip it when: you wanted a $49 first chatbot audit.

Semrush AI Visibility Toolkit

Best for: ChatGPT, Gemini, and Perplexity next to your SEO suite
Starting price: $99/mo per domain, billed annually
Free plan: 7-day Semrush trial, and a free checker for ChatGPT, Gemini, AI Mode, and AI Overviews
Copilot: Not named on its pricing or AI visibility pages

Base includes 25 custom prompts with daily rankings, one domain, and mentions from ChatGPT, Google AI, Gemini and Perplexity.

The AI visibility page adds SearchGPT, Google AI Mode and AI Overviews.

Neither page names Copilot.

Copilot is how your buyers chat? Ask Semrush before you buy.

Use it when: the same analyst already tracks keywords in Semrush.

Skip it when: Copilot is required.

Free ways to track Copilot

The cheapest Copilot data is Microsoft's own.

Each free route sees something different. And each misses something.

So the best free Copilot rank tracker is two tools. Not one.

1. Bing's report, for your own pages.
2. A one-shot checker, for a single answer.

A stored history of competitor mentions needs a capped free tier or a paid plan.

And a single check proves little. Peec's docs say that, for most platforms, the platform chooses the model and whether to search. So run the same prompts on a schedule. Read the pattern.

One question, five engines

Our leaderboard scans one question, "best SEO tool", on five engines each month.

The scan synced on 24 September 2026 lists 14 products.

• Only Ahrefs and Semrush are named by all five engines.
• Seven of the 14 are named by one engine only.
• Six of those seven come from Copilot alone: MarketMuse, Clearscope, Sitebulb, Localo, GA4 and Ubersuggest. (Mangools is the seventh, from AI Overviews alone.)

And the sources:

• The scan cites 24 pages. Perplexity 10, AI Overviews 6, Copilot 5, ChatGPT 4, Gemini 2.
• Only 3 of the 24 are cited by more than one engine.
• None of Copilot's five is cited by any other engine.
• 14 of the 24 are labelled as listicles.

One more odd thing. All five of Copilot's cited pages carry 2025 in the title. Every cited page from the other four engines whose title shows a year says 2026.

The limits: one question, one monthly scan per engine. It shows that the engines disagree. It doesn't show by how much. Or that your category looks the same.

So track each chatbot on its own. One engine's list doesn't predict another's. And one AI Overview rank is not a Copilot answer.

What to track and what to ask a vendor

Track four things in every chatbot:

1. The exact brand string. Nicknames and product names. Not only the corporate name.
2. Citation URLs. A mention is visibility. A cited URL is a page you can fix.
3. Follow-up prompts. A buyer's next question, like "which is cheapest?", can name other brands. Ask if the tool stores multi-turn chats.
4. Engine disagreement. Copilot can name you while Gemini doesn't. Microsoft Advertising says experiences like Copilot are powered by Bing's search index. So check Bing indexing first. LLM SEO treats each engine as a different recommender.

Share of voice inside chatbot answers: divide your mentions by the mentions of all tracked brands. One engine at a time. How to calculate share of voice has the formula and a worked example.

The fix after the tracker: Microsoft names IndexNow as a way to keep content fresh. See also how LLM search engines work and how to get cited in AI answers.

A quick test. Run the same 10 prompts across ChatGPT, Gemini and Copilot once. The three lists differ? Then a single Overview rank is a lie.

Before you pay for Copilot tracking, ask the vendor:

• Which Copilot? Keyword.com tracks the consumer web Copilot. It says Microsoft 365 Copilot answers use private tenant data and are not externally observable.
• Which mode and country? Keyword.com says Quick, Think Deeper and Balanced can return different citations and brand mentions.
• Scraping or API? Peec and Keyword.com say they scrape the interface.
• How many runs per prompt? Is each answer stored?

How to choose

After the tracker:

• The content work: generative engine optimization.
• The rest of the SEO stack: best AI SEO tools.
• Tool lists that cover every engine: best AI visibility tools and AI search monitoring tools.

FAQ

What tools track visibility in AI chatbots?

Two kinds.

• Dedicated trackers: AI SEO Tracker, Otterly.AI, Peec AI, LLM Pulse, Profound, xSeek. They query chat apps on a schedule.
• Suite add-ons: Semrush, Ahrefs Brand Radar. Chatbot coverage next to SEO data.

Coverage differs most on Copilot. See the table.

Is there a free Copilot rank tracker?

Only in parts.

• Bing Webmaster Tools AI Performance: free. It counts Copilot citations of your own pages.
• Sellm and Orchly: one prompt at a time, no sign-up.
• AthenaHQ: its free Essential plan lists Copilot.

Free ways to track Copilot shows what each one misses.

Do Search Console and Bing Webmaster Tools replace a tracker?

No.

They count impressions or citations of your URLs. Search Console covers AI Overviews and AI Mode. Bing covers Copilot and Bing AI summaries, with a sample of grounding queries.

Neither shows your position in an answer. Or your competitors.

Which chatbots should I measure first?

ChatGPT first, for most categories.

• Add Gemini and Copilot if your buyers live in those apps.
• Add Perplexity if researchers and SEOs are the audience.
• Add Claude and Grok only if you'll act on those results.

How do these tools get Copilot answers?

Peec and Keyword.com say they scrape the Copilot interface. Keyword.com says Microsoft has no public API for the exact consumer answer.

A scraped run is one sample. So pick a tool that stores each run and rescans on a schedule.

Do these tools read private chats?

No.

They run their own prompts against the public or API surfaces the vendor documents. They don't ingest your company's internal ChatGPT workspace.