TL;DR
- Lowest bill for ten clients: AI SEO Tracker, my own product. $199/mo, unlimited brands. No white-label portal. All seven rows.
- Pitch workspaces and client dashboards: Peec AI. $245, $495 or $795/mo.
- Many light clients, unlimited teammates: Otterly. $189/mo for 100 prompts.
- Already on a suite: Nightwatch from €159/mo. Semrush at $99 per domain.
- Enterprise procurement: Profound. $399/mo per client workspace.
Does AI name your brand? Check your site.
What does an agency need from an AI SEO platform?
Three things.
- A separate prompt set for every client.
- The whole team in, without a per-seat bill.
- A way to show a prospect their gap before they sign.
Which tool does that for the least money? Depends on what the vendor counts.
Prompts. Credits. Domains. Client workspaces. That count decides the bill for client number ten.
So I priced one roster on seven platforms. 10 clients, 30 prompts each.
Every price comes from the vendor's own pricing page. Read on 2 and 3 October 2026.
What agencies actually need
A solo founder can live with 50 prompts and one login.
An agency can't.
- Multi-brand workspaces. Client A never sees Client B.
- Seats that don't explode the bill when an account manager and an SEO both work the account.
- Client prompts. Not one global keyword list.
- Reporting you can export or white-label.
- Pitch mode (optional). A prospect sees their mention gap before they sign.
A founder plan is one brand and one login. Fine for an audit. Weak as an agency platform.
Find the meter.
Every vendor counts something different. And that count sets your bill.
Find the one that gets expensive at client number 11. Or teammate number 6.
Then ask each vendor three questions:
- What does a report-only seat cost?
- Does white-label mean your logo, or your domain?
- What happens to a client's history when they leave?
What this post covers: the AI visibility layer. I left out Surfer-style editors and Jasper-style writers. (See best AI SEO tools.)
Keep your rank tracker and crawler. For an engine-by-engine view: best AI visibility tools.
Cost for 10 client brands
Ten client brands. 30 prompts each. 300 prompts.
Each cell names the billing basis when the vendor states one. Check the vendor's page before you quote a client.
| Platform (plan) | What the meter counts | 10 clients, 300 prompts |
|---|---|---|
| AI SEO Tracker Pro | Prompts (500 listed), model responses (5,000 a month) | $199/mo, about $20 per client. 300 prompts on 5 engines is 1,500 responses a pass, so 5,000 cover three passes a month |
| Otterly Standard | Prompts, each on 4 engines | About $387/mo on monthly billing: $189 plus two 100-prompt packs at $99 each (the add-on table lists $99 monthly, $1,020 on annual billing). Premium ($489) holds 400 prompts. Unlimited workspaces |
| Nightwatch Agency | AI prompts, tracked sites | €399/mo billed yearly, about €40 per client. 500 AI prompts, 100 sites. Professional (€159) holds 150 prompts |
| Peec Scale | Credits: prompts x models x days | $795/mo on monthly billing, about $80 per client, on 3 models (300 x 3 x 30 = 27,000 of 65,000 credits). Growth ($495, 10 projects, 25,000 credits) fits 2 models or 277 prompts on 3 |
| Semrush AI Visibility | Domains | $990/mo on annual billing ($99 x 10 domains). Each domain plan lists 25 prompts, not 30. Bundled plans stop at 200 prompts (Advanced, $549/mo monthly) |
| Profound Agency Growth | Client workspaces | $4,089/mo ($99 + 10 x $399), about $409 per client. 100 unique prompts per workspace |
| Scrunch Agency Core | Brand workspaces | $500/mo lists 3 brand workspaces and 250 prompts. Ten clients points to Enterprise (custom price) |
The first row is my product. It's the lowest bill.
But it has no white-label portal. And it scans five engines, with no Google AI Mode or Claude.
The rows aren't strictly comparable.
- Engines differ. Otterly sells Claude, AI Mode and Gemini as add-ons. Nightwatch includes Claude and AI Mode on every plan.
- A prompt is not one unit. Peec counts every model and every day as a credit. Nightwatch lists 500 prompts and 15,000 AI answers a month. That's 30 per prompt.
- Billing differs. Peec and Otterly both list about 15% off annual billing. Nightwatch's price is already the yearly one.
How these platforms were picked and priced
A platform made the list if it had at least two of these:
- Multi-client projects
- Teammate access
- Pitch or share links
- White-label or export
I dropped single-user trackers.
Seats and pitch workspaces for agency teams
This is what each pricing page lists.
| Platform | Team seats and client logins | Pitch before they sign, and white-label |
|---|---|---|
| AI SEO Tracker | Basic: owner only. Pro: invite teammates to shared projects. No role levels listed | No pitch workspace, no free scan: the $49 report is the prospect audit. No white-label portal |
| Peec AI | Unlimited team and client users on every agency plan. Role-based permissions are in its plan table: confirm the tier | 3, 5 or 7 pitch projects (Essential, Growth, Scale) of 25, 50 or 75 prompts for 7 days. View-only client dashboard link |
| Otterly | Unlimited team members on all plans. No agency-only plan, its FAQ says | Pitch workspaces for Agency Partners only (apply after you subscribe). 7-day free trial. Looker Studio connector from Standard |
| Semrush | Extra users from $45/mo each. Its agencies page lists role-based permissions | AI visibility reports for any domain. White-label needs the Pro Report add-on, $20/mo |
| Profound | 5 agency seats on Agency Growth | 10 pitch workspaces a month (25 prompts, 7 days). No white-label listed |
| Scrunch | Unlimited user licenses on Agency Core | 3 pitch workspaces, marked partner only. 7-day free trial. No white-label listed |
| Nightwatch | Unlimited seats from Professional (€159) | White-label reports and Looker Studio from Professional. 14-day free trial |
Two things to take from that table.
A pitch workspace is the cheap way to audit a prospect. Peec and Profound give them. So the prospect stays out of a paid client slot. Semrush gives reports for any domain, but tracking one costs $99/mo.
Seats are the other trap. Semrush bills extra users. Profound caps Agency Growth at 5.
Does AI name you?
See if AI mentions your brand. Then get the pages to fix.
The platforms
AI SEO Tracker
Best for: Agencies that sell an AI visibility audit, then weekly tracking
Starting price: $49 one-time per project, Pro $199/mo (pricing)
Seats / brands: Basic is 1 brand, owner-only. Pro is unlimited brands and projects, invite teammates.
Mine. So weigh this section accordingly.
AI SEO Tracker fits an agency motion that's easy to productize.
Pitch: run the $49 audit on the prospect's domain. 50 prompts, five engines, 7-day scan. You keep the report. Print or export it as the leave-behind. It shows missing prompts, competitors and cited sources.
Retain: move the client to weekly tracking. Basic ($79/mo) is one brand. Pro ($199/mo) is the agency plan: 500 prompts, 5,000 model responses per month, unlimited brands, shared projects.
Engines: ChatGPT, Perplexity, Gemini, Copilot, AI Overviews.
MCP is OAuth, no API keys. So an internal agent can pull the same ranks into a deck. Page Inspector is on the higher plan.
Use it when: the deliverable is "here is who ChatGPT cites, here are the URLs to earn, here is the weekly scoreboard." Attach how to rank in ChatGPT as the method doc.
Skip it when: you need 15 engines, SOC 2 on the order form, or built-in article writing.
Pros:
- $49 is a clean audit SKU
- Pro is unlimited brands, not a per-domain meter
- Teammates on Pro, not per-seat Semrush math
Cons:
- Basic is owner-only (do not put a whole pod on it)
- No native white-label portal
- Page Inspector not on Basic
- No pitch workspace and no free scan: the $49 report is the prospect audit
- Five engines only: no Google AI Mode, Claude, Grok, DeepSeek or Meta AI
Peec AI
Best for: Agencies that win work with pitch audits
Starting price: Agency plans $245, $495 and $795/mo (pricing)
Seats / brands: Unlimited team and client users. 3, 10 or 25 projects.
Peec shares one credit pool across client projects.
One prompt, on one model, for one day = one credit. So a prompt on three models costs 90 credits a month.
A pitch project is a free prospect audit.
Claude, Grok and other API models start on Scale. Peec labels that plan for 11 to 25 or more clients.
Use it when: you sell retainers around visibility, position and sentiment.
Skip it when: you need the platform to write the fix or inspect the page.
Otterly
Best for: Small agencies that want daily scans and unlimited people
Starting price: Lite $29/mo (15 prompts). Standard $189/mo (100 prompts) (pricing)
Seats / brands: Unlimited team members on all plans. Unlimited workspaces from Standard.
Otterly is how a 3-person shop starts GEO reporting without a $300/mo floor.
Standard is the real agency rung. Workspaces, API, MCP and a Looker Studio connector.
Its agency page says there's no agency-specific plan.
Watch the add-ons. Claude, AI Mode and Gemini cost extra. Build that into the quote, or you eat the margin.
Use it when: daily cadence matters and the roster is under about 10 light accounts.
Skip it when: every client needs 80 prompts and Gemini on day one.
Semrush
Best for: SEO-led agencies already standardized on Semrush
Starting price: AI Visibility $99/mo per domain on annual billing (pricing). SEO + AI Search from $199/mo monthly.
Seats / brands: Extra users from $45/mo. White-label reports need the $20/mo Pro Report add-on.
Semrush wins when the same team already delivers keywords, backlinks and site audits.
Its prompt research draws on 317M+ real prompts, refreshed monthly. That helps in pitches.
It loses when you add a twelfth client domain and a fourth user.
AI Visibility lists 25 custom prompts. So do the math before you promise "AI tracking included" on every retainer.
Use it when: the AI slide is one tab in a Semrush-based monthly.
Skip it when: you only need five-engine mention tracking.
Profound
Best for: Agencies delivering enterprise AEO to brands that already expect Profound
Starting price: Agency Growth $99/mo plus add-ons. Each client workspace is $399/mo (pricing).
Seats / brands: 5 agency seats, agency mode, consolidated billing, 10 pitch workspaces a month.
Profound is what you resell when the client asked for Profound by name.
A client workspace tracks 100 unique prompts daily. On ChatGPT, Perplexity and Google AI Overviews.
Agency Growth lists no API and no SSO. Both start on Agency Enterprise, which is custom priced.
Use it when: the account is large and the procurement team is involved.
Skip it when: the client book is small. Ten client workspaces come to about $4,089 a month.
Scrunch
Best for: Agencies that sell AI search delivery and start with three brands
Starting price: Agency Core $500/mo, with a 7-day free trial. Enterprise is custom (pricing).
Seats / brands: Unlimited user licenses. 3 brand workspaces. 3 pitch workspaces, marked partner only.
Agency Core includes 250 unique prompts and 10,000 responses a month. Four engines: ChatGPT, Perplexity, Google AI Overviews and Copilot.
Enterprise lists nine. That adds Claude, Gemini, Meta AI, Google AI Mode and Grok. Plus SAML and OIDC SSO.
Use it when: three brands and unlimited seats cover your start.
Skip it when: you have ten clients on day one. The page points that to Enterprise.
Nightwatch
Best for: White-label rank reports that now include AI answers
Starting price: Professional €159/mo, Agency €399/mo, both billed yearly (pricing)
Seats / brands: Unlimited seats and white-label reports from Professional. 25 sites on Professional, 100 on Agency.
Your clients already get a rank report? Then adding AI answers beats teaching them a new login.
- Professional: 150 AI prompts, 4,500 AI answers a month.
- Agency: 500 AI prompts, 15,000 AI answers.
The trade is volume. 150 prompts is half of the 10-client roster above.
Use it when: your clients already read your rank reports.
Skip it when: the whole offer is AI search.
SE Ranking
Best for: Agencies that want a classic suite with an agency pack
Starting price: Growth $223.20/mo on annual billing (pricing). Agency Pack +$69/mo, AI Search add-on +$71.20/mo, both annual.
Seats / brands: Growth has 30 projects and 3 manager seats. The Agency Pack adds 30 client seats.
The Agency Pack adds white-label. For the platform and for reports.
The AI Search add-on tracks 200 prompts on AI Overviews, AI Mode, Perplexity and ChatGPT.
All three together: $363.40 a month on annual billing.
One open question. The page doesn't say how the plan's 250 prompts and the add-on's 200 combine. Ask before you price 300.
Use it when: you already run rank tracking in SE Ranking and want one login.
Skip it when: you need more than the four engines the add-on lists. The plan table says 5 LLMs to track and does not name them. Ask which five.
Also worth a look
- AthenaHQ: Starter is $295/mo with 3,600 credits, one credit per AI response (pricing). Its agency page lists team permissions and pitch-ready workspaces.
- Rankability: Agency is $297/mo for 5 client workspaces and 300 tracked prompts. Starter is $97/mo. Agency Pro is $497/mo for 15 workspaces and 500 prompts (pricing). Each plan button says Book a Demo. Its CEO, Nathan Gotch, says in his agency stack post that it is built around multiple websites and client campaigns. Weigh that as a vendor claim.
- AgencyAnalytics: the client-report layer, not an AI tracker. $20 per client a month on annual billing, with unlimited staff accounts and a white-labeled client portal (pricing).
- Ahrefs Brand Radar: Custom Prompts start at €47/mo (Brand Radar).
How to track AI SEO progress for a client
What makes a platform good at tracking progress?
- It re-runs the same prompts on a schedule.
- It keeps history for each client.
- It exports one page the client will read.
Change the prompt set mid-project and the trend means nothing.
A clean agency package:
- Audit (one-time). $49 engine scan, or your own markup on top. Five engines, 50 prompts, sources, competitors. It's the baseline.
- Monitoring (monthly). Weekly rescans, 20 to 80 prompts per client.
- Fixes. Comparison pages, listicle outreach, entity cleanup. That's LLM SEO and GEO. Not the tracker.
The monthly page: five lines.
- Mention rate
- Citations to the client's own pages
- Position in the answer
- The biggest competitor gap
- Three cited sources to earn next
The AI SEO Tracker report shows all five. The formulas: how to measure AI brand visibility.
Otterly (from Standard) and Nightwatch (from Professional) connect to Looker Studio.
Read trends over weeks. Not one scan.
Rankability's CEO notes that AI answers change with the platform, the account, personalization and prompt wording (source).
And don't sell "we will get you into ChatGPT" as a software feature.
Sell the scan, the gaps, and the content work.
Pro on AI SEO Tracker is built for step 2 across many brands. The cap is 5,000 responses a month: weekly rescans of 300 prompts on 5 engines need 6,000 or more. The $49 report is step 1.
MagicSpace (from $1,999/mo, see pricing) is the human writing and outreach layer, if you don't staff that in-house. It's not a fourth SaaS plan.
How to choose
| Agency shape | Platform | Why |
|---|---|---|
| 5 to 20 retainers, audit first, then tracking | AI SEO Tracker Pro | $199/mo, unlimited brands, $49 audit per prospect. No white-label |
| Pitch-led sales, client dashboards | Peec AI | Pitch projects and unlimited client users |
| Many light clients, a big team | Otterly Standard | Unlimited workspaces and members, $189/mo |
| Already on Semrush | Semrush | Pay per domain, keep one login |
| Rank reports clients already read | Nightwatch | White-label and unlimited seats from €159/mo |
| A suite with an agency pack | SE Ranking | Agency Pack: 30 client seats and white-label, $69/mo |
| Enterprise client that names a vendor | Profound | Agency mode, pitch workspaces, SSO on Enterprise |
| AI search delivery, 3 brands to start | Scrunch Agency Core | 3 brands and unlimited licenses, $500/mo |
FAQ
What is the best AI SEO platform for agencies?
Depends on the agency.
- Productized audit plus multi-brand weekly tracking: AI SEO Tracker Pro. That's the fit I'd sell.
- Pitch workspaces: Peec.
- Many light clients: Otterly.
- A suite you already pay for: Semrush or Nightwatch.
- Enterprise: Profound.
How many prompts per client?
Start with 30 to 50 commercial prompts. That matches one AI SEO Tracker audit.
Scale to 80 to 150 for a category leader.
Don't track 2,000 vanity queries on a $3k retainer.
And check each vendor's floor. Peec's minimum per project is 900 credits. That's 10 prompts on 3 models.
Per-seat billing or unlimited seats?
- Unlimited seats or users: Otterly, Peec, Scrunch Agency Core, Nightwatch (from Professional).
- Semrush: from $45/mo per extra user.
- Profound Agency Growth: 5 seats.
- SE Ranking Growth: 3 manager seats.
- AI SEO Tracker Pro: invite teammates to shared projects.
How do I add or remove client seats?
The pricing pages say what a plan includes. Not the steps.
Peec lists unlimited client users. SE Ranking's Agency Pack lists 30 client seats.
Test the flow in a trial before you promise a client a login.
Should we white-label the dashboard?
Only if the client never wants to log in.
Many accounts prefer a live login plus a monthly PDF.
Who lists white-label: Peec's agency page, Nightwatch, SE Ranking's Agency Pack, Semrush's Pro Report add-on and the AgencyAnalytics portal.
AI SEO Tracker gives print and export on the report you keep.
Do we still need a classic SEO suite?
Yes. For rank tracking, crawling and backlinks.
An AI visibility tracker is a layer on top of the suite. AgencyAnalytics or Looker Studio can be the client report.
Can we run a free scan for prospects?
- AI SEO Tracker: no free scan, no free trial. The $49 report is the prospect audit. For one live answer in a pitch, the free AI Visibility Checker asks ChatGPT one question about the prospect's brand.
- Peec and Profound: pitch workspaces.
- Otterly, Scrunch and Nightwatch: free trials.
- Semrush: its SEO + AI Search plans offer one.
The public leaderboard is free. It shows which brands AI engines name for 343 buyer questions.
