TL;DR
- Enterprise AEO program: Profound. No dollar price for brands on its page today. Free trial: 50 prompts, daily for 7 days, three engines.
- Daily dashboard for a team: Peec AI. From $95 a month for 50 prompts on 3 models, with unlimited users.
- Cheapest dedicated tracker: Otterly. $29 a month is 15 prompts. 50 prompts needs Standard at $189.
- First check on a small budget: AI SEO Tracker. $49 once for 50 prompts on five engines over 7 days, then tracking from $79/mo.
Does AI name your brand? Check your site.
Profound is an enterprise platform with no public price for a brand plan, while Peec AI is a daily analytics dashboard from $95 a month. Otterly is the cheapest dedicated tracker: $29 a month buys 15 prompts. The fourth tool here is AI SEO Tracker, which I build: a $49 one-time report on five engines.
Pages that compare these tools are often written by a vendor or an agency, and several quote prices that have moved. Profound's pricing page listed a $99 plan and a $399 plan on 14 September 2026. On 2 October 2026 its brand view lists neither.
Below: what 50 prompts cost on each plan, why other pages disagree, which engines each tool covers, and how to pick. Every price comes from the vendor's own page, read on 2 October 2026.
What 50 prompts cost on each plan
Three of the four entry points are 50 prompts: Profound's trial, Peec AI Starter and the AI SEO Tracker report. Otterly is the odd one out. The table lists each tool's plan at or just above 50 prompts.
| Plan | Price | What the page lists |
|---|---|---|
| Profound Trial | Free | 50 prompts, daily for 7 days, on ChatGPT, Gemini and Google AI Overviews. Fixed prompt set |
| Profound Enterprise | Custom | Tailored prompts, up to 9 engines, SSO/SAML and SOC 2 |
| Peec AI Starter | $95 a month | 50 prompts, 3 models you choose, daily, unlimited users |
| Otterly Lite | $29 a month | 15 prompts, 4 engines, daily |
| Otterly Standard | $189 a month | 100 prompts, 4 engines, daily, API and MCP access |
| AI SEO Tracker report | $49 once | Up to 50 prompts written from your site, 5 engines, daily for 7 days, a report you keep |
| AI SEO Tracker Basic | $79 a month | 50 tracked prompts, 1 brand, weekly rescans on 5 engines |
Sources, read on 2 October 2026: Profound, Peec AI, Otterly and AI SEO Tracker. Prices are for monthly billing. Peec showed dollars to a US browser, and older pages quote euros. Otterly takes 15% off for annual billing.
Otterly has no 50 prompt plan. Lite stops at 15 prompts. The next plan, Standard, is 100 prompts at $189.
Profound's trial cannot run your prompts. Its FAQ says trial users get a recommended prompt set based on their industry and cannot customize it. It cannot test your own questions.
A month of narrow tracking is not a week of wide measurement. Peec's page counts Starter as 4,500 AI answers a month: 50 prompts, 3 models, daily. By my arithmetic, the $49 report is 50 prompts on 5 engines for 7 days, which is 1,750 answers. More Peec models are a paid add-on: $30 a month on Starter, on annual billing.
Free to try: Profound's trial, and Otterly's 7 day trial with no card (its home page). Peec's page offers a free trial and states no length. AI SEO Tracker has no free trial and no free scan.
Why the prices on other pages disagree
Profound's pricing page listed Starter at $99 a month and Growth at $399 a month, both billed yearly, in the Internet Archive copy of 14 September 2026. Starter tracked ChatGPT only. On 2 October 2026 its brand view lists a free Trial and a custom Enterprise plan. Its agency tab shows a $399 a month add-on for client workspaces, which is a different product. I do not know when or why the brand plans changed.
| What the page says | Page and its date | Vendor page on 2 October 2026 |
|---|---|---|
| Profound costs $499 a month (Lite plan) | Discovered Labs, updated 19 Aug 2026 | No dollar price for a brand plan |
| Profound Starter is $99 with one seat. Growth is $399 | Peec, 5 Jan 2026. Derivatex, 25 Aug 2026. Omnia, 25 Sep 2026 | Brand plans are Trial and Enterprise. Both include unlimited seats |
| Peec Starter is EUR 89, or EUR 85 | Peec, 5 Jan 2026. Discovered Labs, 19 Aug 2026. Derivatex, 25 Aug 2026 | $95 a month in a US browser view |
| Otterly has no API. Gemini, AI Mode and Copilot are add-ons | Discovered Labs, 19 Aug 2026 | API and MCP on Standard and up. Copilot is in every plan. Claude, AI Mode and Gemini are add-ons |
| Peec has no tools to act on its data | Profound's article, undated | Peec's page lists recommended actions, a Peec agent and agent actions |
These pages were close to right when written. Prices move, and this page will age the same way, so every figure here has a date and a link.
Which engines each tracker covers
An engine count hides the add-ons. Otterly sells Claude, Google AI Mode and Gemini on top of its four, with no add-on price on its page. Peec AI caps Starter, Pro and Advanced at three models you choose.
| Tool | Entry plan | Higher plans and add-ons |
|---|---|---|
| Profound | Trial: ChatGPT, Gemini, Google AI Overviews | Enterprise: up to 9, among them Perplexity, Google AI Mode, Copilot, DeepSeek, Claude and Exa Search |
| Peec AI | Starter: 3 models you choose from ChatGPT, AI Mode, AI Overviews, Copilot, Gemini and Naver AI | Pro and Advanced: still 3 models. Enterprise: up to 13, including Claude, Grok, DeepSeek, Qwen, Mistral and Meta Spark, labeled API. Perplexity is on its add-on list |
| Otterly | ChatGPT, AI Overviews, Perplexity and Copilot on every plan | Claude, Google AI Mode and Gemini as add-ons |
| AI SEO Tracker | ChatGPT, Perplexity, Gemini, Copilot and AI Overviews | The same five on every plan. No AI Mode, Claude, Grok, DeepSeek or Meta AI |
Perplexity is on all four, but not in Profound's trial. For Claude and Grok, see the FAQ.
Why the list matters: our leaderboard scanned "best SEO tool" on five engines on 24 September 2026. They named 14 products. Only 2, Ahrefs and Semrush, appeared on all five engines. Seven appeared on one engine only. Yoast SEO is first on Gemini and absent from ChatGPT, Perplexity and AI Overviews, so a tracker that skips Gemini never sees it. This is one scan of one question. Read it as "the engines disagree", not as a ranking of SEO tools.
What each tool has that the others do not
This grid shows what each pricing page lists, not what a product can or cannot do.
| Capability | Profound | Peec AI | Otterly |
|---|---|---|---|
| Prompt demand data | Prompt Volumes (Trial: 5 searches) | Volume score from 1 to 5 | AI Prompt Research Tool |
| Agents and content help | AI Marketer and Agents, on credits | Peec agent, agent actions | GEO Audit |
| Bot and crawler analytics | Agent Analytics, with CDN and cloud integrations | Crawl insights, crawlability check for 40+ bots | Agent Analytics, Standard and up |
| API and MCP | API on Enterprise | API on Enterprise, MCP listed | API and MCP, Standard and up |
| SSO and SOC 2 | SSO/SAML and SOC 2, Enterprise | SSO on Enterprise. SOC 2 not listed | SSO on Enterprise. SOC 2 not listed |
| Countries | Trial: 1 region. Enterprise: custom | Multi country from Advanced | 50+ countries, all plans |
Seats are unlimited on all three. AI SEO Tracker is not in the grid because it has none of the first three rows: no demand dataset, no content agents, no bot analytics. Its fix layer is Page Inspector on Pro, and it has MCP.
A mention is not a citation. Peec's docs split brand visibility (your name appears in the answer) from source visibility (your content is used or cited, even if your brand is not named). See AEO metrics.
Does AI name you?
See if AI mentions your brand. Then get the pages to fix.
Which one to pick
Pick Profound if
Profound sells an AI marketing platform: Answer Engine Insights for brand visibility, Prompt Volumes for what users ask AI, Agent Analytics for AI-sourced traffic, and an AI Marketer whose agents run on credits.
- You have a real AEO budget and a team that will use agents, not just a login
- You want prompt demand and traffic attribution, not only the prompts you typed
- You need SSO/SAML and SOC 2: the pricing page lists them on Enterprise only
- A 7 day free trial is an acceptable on-ramp, and you can move to Enterprise for the rest
Skip Profound if you wanted "a weekly check that ChatGPT mentions us" and you are not going to staff the rest of the platform.
Pick Peec if
Peec sells AI search analytics for marketing teams. Starter, Pro and Advanced cost $95, $245 and $495 a month. Each has unlimited users and three models of your choice.
- You want daily visibility, sentiment, and position in one screen
- You care which domains get retrieved vs cited
- You have several people (or clients) who all need a seat
- You already know your prompt list and you want a time series
Skip Peec if you have never run an unbranded prompt set and you are not sure you appear even once. Get a baseline first.
Pick Otterly if
Otterly is a dedicated tracker priced by prompt count: $29 for 15, $189 for 100, $489 for 400, monthly. Every plan tracks ChatGPT, Google AI Overviews, Perplexity and Copilot daily.
- You want a purpose-built tracker and the four engines are enough
- You track many countries: multi-country support is on every plan
- You want API and MCP access at $189 a month, not on an Enterprise quote
Skip Otterly if you need about 50 prompts on a small budget: Lite stops at 15 and the next plan is $189. Skip it too if you need Claude or Gemini in the base price.
Pick AI SEO Tracker if
This is ours. Disclosure up front. The product page is the AI visibility tracker.
It shows mentions, citations, position in the answer, competitor gaps, and the sources each engine cited. Facts, not a pitch deck:
- $49 one-time report: up to 50 prompts written from your site (you confirm them), five engines, daily scans for 7 days, and you keep the report
- Tracking from $79/mo (Basic, 50 prompts). Pro adds 500 prompts, unlimited brands and teammates
- MCP for agents
- Page Inspector on the higher plan (Pro at $199/mo), which shows how a model reads a URL
We are not an enterprise agent platform. We do not sell a prompt demand index. We do not hide five engines behind an Enterprise quote. The report exists because most teams do not know if they appear at all. Paying monthly before that check is how you buy a dashboard for a 0% mention rate.
- You want to know, this week, whether five engines name you
- You prefer a report you keep over a seat you rent to learn you are at 0%
- You will actually open Page Inspector and change the page
- You want MCP without an enterprise contract
Skip us if you need more than five engines, bot and crawler analytics, prompt demand data, a content agent farm, or a free trial first. Profound sells most of that, and Peec and Otterly cover parts of it. We do not pretend otherwise.
For more trackers, see best AI visibility tools and AI search monitoring tools. For content, link, and keyword suites, see best AI SEO tools.
How to pick without a six-demo week
Step 1. Write 25 unbranded prompts. If you cannot do that, you are not ready to buy any of these. See ChatGPT brand monitoring.
Step 2. Run one baseline with your prompts. Use the $49 report or a manual afternoon. For a first look at one question in ChatGPT, the free AI Visibility Checker works too. Profound's free trial uses its own prompt set, so it cannot repeat your 25. Look at mention rate per engine. If you are at zero everywhere, you have a distribution problem, not a dashboard problem. Earn listicle mentions and clean entity copy before you pay for daily crawls.
Step 3. Confirm the live price and the engine gate. Profound's page lists different plans from the ones other pages quote. Peec's price loads by script and can show euros. Otterly's engine add-ons carry no price on the page.
Step 4. Re-read the prompt set after 30 days. If your prompts name your brand, your mention rate is inflated and daily tracking only repeats it. No vendor can save a bad prompt set.
Honest limits (including ours)
Profound is the deepest platform in this set. Prompt Volumes, Agents and Agent Analytics are not features we ship. Peec and Otterly now list bot analytics too, so we trail all three there.
Peec is stronger on sentiment and position time series than we are. Their docs are the cleanest metric glossary in the category. Steal the glossary even if you do not buy the seat.
Otterly is the name you will keep seeing in "best cheap tracker" tables. Frequency of mention in listicles is itself an AEO advantage. That is circular, and it is real.
We are better when the next action is "open the URL and see what the model parsed." Tracking without a fix is how you collect anxiety. Page Inspector exists for that. MCP exists so an agent can pull the same project data you see in the app.
None of us replace traditional SEO. Buy a visibility tracker to measure the answer. Buy content, PR, and listicles to change it.
FAQ
How much does Profound cost?
Its pricing page lists no dollar price for a brand plan on 2 October 2026. It shows a free Trial (50 prompts, daily for 7 days) and a custom Enterprise plan. Starter at $99 and Growth at $399 were listed on 14 September 2026.
How much does Peec AI cost?
On 2 October 2026, in a US browser view with monthly billing: Starter $95 for 50 prompts, Pro $245 for 150, Advanced $495 for 350. Each has three models and unlimited users. Enterprise is custom and annual.
How much does Otterly cost?
Monthly: Lite $29 for 15 prompts, Standard $189 for 100, Premium $489 for 400. Enterprise is custom from 1,000 prompts. Annual billing takes 15% off.
Which of them track Claude or Grok?
Claude: Profound Enterprise, Peec Enterprise, and an Otterly add-on. Grok: Peec Enterprise only, on these pages. AI SEO Tracker scans neither. It scans ChatGPT, Perplexity, Gemini, Copilot, and AI Overviews.
