AI Search Market 2025: Monthly Active Users for ChatGPT, Claude, and Perplexity

Last updated: Sep 1, 2025

AI Search Market 2025: Monthly Active Users for ChatGPT, Claude, and Perplexity

The AI search revolution is happening right now. By 2025, over 1 billion people use AI assistants every month. This is the fastest tech adoption we've ever seen.

Here are the numbers that matter for your business.

ChatGPT: The Clear Winner

OpenAI's ChatGPT is the biggest AI platform in the world. It now has around 1 billion monthly users globally.

The growth is massive:

  • 700 million weekly users in August 2025
  • 67.7 million monthly users just in the US
  • 2.5 billion daily prompts as of July 2025
  • 4x growth year-over-year

What this means: ChatGPT isn't just a tool anymore. It's where a billion people go to search for answers.

Claude: Growing Fast Among Professionals

Anthropic's Claude focuses on safety and smart responses. It hit 30 million monthly users in Q2 2025.

Claude's key numbers:

  • 25 billion API calls per month
  • 2-3% of the AI chatbot market
  • Popular with startups and developers
  • Strong growth from 16-18.9 million users earlier in 2025

What this means: Claude is becoming the go-to AI for technical work and professional tasks.

Perplexity: The Search Specialist

Perplexity AI is different. It's an AI-powered search engine that gives you sources with every answer.

Perplexity's growth story:

  • 22 million monthly users in mid-2025
  • Up from 15 million earlier this year
  • 780 million monthly searches
  • 120 million website visitors per month
  • 2 million daily users

What this means: Perplexity is winning with people who want accurate, sourced answers.

The Numbers Side by Side

Here's how the big three compare:

AI PlatformEstimated MAU (2025)Key Growth Insight
ChatGPT (OpenAI)~1 billion4x YoY growth in weekly users
Claude (Anthropic)~30 million25B monthly API calls
Perplexity AI~22 million780M monthly queries

ChatGPT dominates with mainstream users. Claude and Perplexity serve more specific needs.

Overall, there are 500-600 million daily AI interactions across all platforms.

Why This Matters for Your Business

People aren't just trying AI tools—they're replacing Google with them.

When someone asks ChatGPT "What's the best CRM for small businesses?" they're not planning to Google it next.

Companies that show up in AI answers are winning big. Vercel went from less than 1% to 10% of signups from ChatGPT in just 6 months.

The brands that optimize for AI discovery now will dominate their markets.

What's Next?

These numbers will keep growing. OpenAI wants to hit 1 billion users by year-end. Anthropic is expanding Claude globally. New AI search tools launch every month.

The question for every business: What does your brand say when a billion people ask AI about your industry?


Want to see what AI already knows about your brand? Learn more about AI SEO statistics and get your AI visibility report to start optimizing for the next billion searches.

Ilias Ism

Ilias Ism

Co-founder and CTO of AISEOTracker with 10+ years in SEO and AI-powered content strategy. Builds tools that transform complex ideas into high-impact content for SaaS teams and creators.

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AI Search Market 2025: Monthly Active Users for ChatGPT, Claude, and Perplexity