Competitor Gap Analysis

SKILL.md

Full skill file your agent reads.

---
name: competitor-gap-analysis
description: Compares your brand vs competitors on shared prompts using snippets and ranks. Use for competitive analysis, battlecards, or "why does X rank above us in ChatGPT".
---

# Competitor Gap Analysis

## Prerequisites

AI SEO Tracker MCP must be connected before running this skill.

1. Open AI SEO Tracker -> Project Settings -> Agent (`/p/{projectSlug}/settings/agent`).
2. Copy the MCP URL shown on that page (`https://aiseotracker.com/api/agent/mcp` for this environment).
3. Add it to your MCP-capable client. Cursor example:

```json
{
  "mcpServers": {
    "aiseotracker": {
      "url": "https://aiseotracker.com/api/agent/mcp"
    }
  }
}
```

4. Reload/restart your MCP client so it discovers the new server. In Cursor, reload the window after saving `.cursor/mcp.json`.
5. In Cursor, open Settings -> MCP, find `aiseotracker`, and click **Connect**.
6. Approve the AI SEO Tracker OAuth prompt in the browser. No API key or static token is required.
7. If a tool call returns `agent_auth_required`, the client has not completed OAuth yet. Reconnect/reload MCP from the Agent settings page and retry.

Available MCP tools:

- `get_project_sources` - citation URLs and domains; optional `domain` filter
- `get_project_prompts` - tracked prompts, visibility status, and ranks; optional `status`
- `get_project_snippets` - how AI describes a brand
- `get_project_competitors` - tracked competitor brands

## Workflow

```
- [ ] get_project_competitors
- [ ] get_project_prompts
- [ ] get_project_snippets (your brand = projectSlug)
- [ ] For top 3 rivals: get_project_snippets with brand = competitor slug
```

## Output

| Prompt | Your status | Top competitor | Their rank | Gap |
| --- | --- | --- | --- | --- |
| ... | ... | ... | ... | ... |

Then:

1. **Positioning gaps** — what rivals say that you do not (from snippets)
2. **Source gaps** — domains citing them more (filter sources by competitor mentions if visible)
3. **Quick wins** — opportunity prompts where you are close (#4–7)
4. **Strategic bets** — missing prompts worth new content

No invented competitors. Only brands from `get_project_competitors`.

Related skills

• Brand Voice AuditHow AI describes you vs rivals