ChatGPT Drives $1,942 in Revenue for ShipFast at $3.34 Per Visitor

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Marc Lou

saas1-10 employees

Published on 2 Jun

ShipFast founder Marc Lou reveals how ChatGPT became his highest-converting traffic source. Real numbers and tactics inside.

$3.34 per visitorTop converting source582 visitors → $1,942
Thumbnail for ChatGPT Drives $1,942 in Revenue for ShipFast at $3.34 Per Visitor

Marc Lou's latest ShipFast numbers reveal something unexpected: ChatGPT traffic converts better than any other source.

582 ChatGPT visitors generated $1,942 in sales, that's $3.34 revenue per visitor, beating traditional channels.

Key Takeaways
  • 582 ChatGPT visitors generated $1,942 in sales
  • $3.34 revenue per visitor beats most organic sources
  • ChatGPT is now ShipFast's top-converting referrer
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A bit of backstory

Before ShipFast's AI SEO breakthrough, Marc and Ilias (Co-founder at AISEOTRACKER) had already worked together on other projects.

Marc Lou tweet about Ilias's SEO work from a year ago
Marc Lou's tweet from a year ago, crediting Ilias for SEO results on a previous startup

So it's exciting to see Marc's latest numbers, and to see how AI SEO can drive real revenue.

ShipFast's traffic sources

Marc tracks all his visitors and their revenue per source with DataFast, a tool he built for himself.

ShipFast pulled steady numbers in May 2025

ShipFast general analytics: 5.4k visitors, $2,325 revenue
ShipFast general analytics. Source: Marc Lou via X.com

5,400 visitors generated $2,325 revenue, contributing $19,300 to Marc's $61,544 monthly earnings.

Marc Lou's May 2025 earnings: ShipFast at $19.3K
Marc Lou's May 2025 earnings. Source: Marc Lou via X.com

ChatGPT: the surprise top channel

Marc noticed something in his analytics: ChatGPT was sending high-value users.

"ChatGPT is now sending significant traffic to my little startup. At $3.34 revenue per visitor, it's also one of the top converting marketing channels."

Marc Lou via X.com

The data from chatgpt.com referrals (June 30, 2024 - May 30, 2025):

ShipFast ChatGPT referral data: 582 visitors, $1,942 revenue, $3.34/visitor
ShipFast ChatGPT referral analytics. Source: Marc Lou via X.com

The numbers: highest converting source

$1,942Revenue from ChatGPT traffic
582Visitors referred
$3.34Revenue per visitor

ChatGPT referrals outperformed traditional channels. High bounce rate, but users who stayed were buyers.

What this means for your business

Marc's results show four critical insights:

  • Track AI referrers now: Monitor chatgpt.com, perplexity.ai in analytics
  • Make value obvious: Clear, quotable landing pages help AI recommend you
  • Optimize for AI context: Design pages for what AI-referred users expect
  • Treat AI as real channel: Don't bury it in "other" — it deserves focus

The bigger picture

AI assistants drive real revenue today. Marc's ShipFast proves:

  1. AI models are already driving real revenue
  2. These users convert better than traditional sources
  3. The opportunity is here now

Your next steps

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ChatGPT Drives $1,942 in Revenue for ShipFast at $3.34 Per Visitor