---
name: brand-voice-audit
description: Audits how AI models describe your brand vs competitors from snippets. Use for positioning, messaging fixes, or "what does ChatGPT think we do".
---

# Brand Voice Audit

## Prerequisites

AI SEO Tracker MCP must be connected before running this skill.

1. Open AI SEO Tracker -> Project Settings -> Agent (`/p/{projectSlug}/settings/agent`).
2. Copy the MCP URL shown on that page (`https://aiseotracker.com/api/agent/mcp` for this environment).
3. Add it to your MCP-capable client. Cursor example:

```json
{
  "mcpServers": {
    "aiseotracker": {
      "url": "https://aiseotracker.com/api/agent/mcp"
    }
  }
}
```

4. Reload/restart your MCP client so it discovers the new server. In Cursor, reload the window after saving `.cursor/mcp.json`.
5. In Cursor, open Settings -> MCP, find `aiseotracker`, and click **Connect**.
6. Approve the AI SEO Tracker OAuth prompt in the browser. No API key or static token is required.
7. If a tool call returns `agent_auth_required`, the client has not completed OAuth yet. Reconnect/reload MCP from the Agent settings page and retry.

Available MCP tools:

- `get_project_sources` - citation URLs and domains; optional `domain` filter
- `get_project_prompts` - tracked prompts, visibility status, and ranks; optional `status`
- `get_project_snippets` - how AI describes a brand
- `get_project_competitors` - tracked competitor brands

## Workflow

```
- [ ] get_project_snippets (own brand)
- [ ] get_project_competitors
- [ ] get_project_snippets for 2–3 key competitors
```

## Deliverable

1. **Your AI persona** — tone, claims, pricing mentions, use cases (quoted themes, not invented quotes)
2. **Accuracy issues** — wrong features, outdated pricing, missing differentiators
3. **Competitor contrast** — how rivals are framed vs you
4. **Messaging fixes** — 5 bullet copy changes for site/docs
5. **Prompts to re-check** — where snippets came from (note prompt field in data)

Ground every claim in snippet `text` fields.